Roll-Fold Brochure
Print Design
2024
The Human Condition Brochure
The Human Condition
Sickness, Insanity, and Death
Deliverables
Roll-Fold Brochure
Tools Used
Photoshop
InDesign
Cutting/Scoring Tools
Concept
Educational Piece And Visual Tribute
The Challenge
This brochure needed to educate viewers about Edvard Munch and his works, exploring his emotional intensity and influence on modern art. In addition, it needed to visually echo the expressive, often unsettling tone of his work, a challenge in both layout and atmosphere.
The Goal
My goal was to craft a multi-page, folding design that explores Munch’s artistic journey while also showcasing how layout, structure, and composition can guide visual storytelling.
The Solution
Through strategic folding, flowlines, and hierarchy, the design enhances the reading experience and directs the viewer’s engagement with the content. By combining expressive typography, dynamic color choices, and intentional page compositions, this brochure translates the dramatic and emotional intensity of Munch’s work into print.
The Human Condition
Sickness, Insanity, and Death
Key Skills Used
Print Layout Design
Print Production
Typography Hierarchy
Image Curation And Editing
Subject Matter Research
Composition And Pacing
Brochure Formatting
Date Completed
2024
Conclusion
This project was a challenge in learning about multi-page design and how hierarchy changes when unfolding the brochure. The project required a strong understanding and application of horizontal flowlines and working within a grid system, which helped the design feel informative and structurally sound. Overall, it was rewarding to focus on physical craft for this project and create something meant for viewers to physically touch and interact with on a close scale.